2015 probably is the year of rebranding and logo makeovers. We are in the third month of 2015 and there are a number of successful logo redesigns seen so far. So here we have a look back at the leading brands to bring out a new logo in 2015.
01) Electrolux
Electrolux, since 1909, has been the frontrunner in home and professional appliances. In January, it revealed its a brand new identity with an original font that makes Electrolux distinctive.
The logo was designed by a London-based design agency named Prophet that worked in close collaboration with the Electrolux marketing team on this redesign project. For more details, click here.
02) The New York Times magazine
The desire to have a distinct identity & to keep pace with the newest trends gets businesses to go for re-branding. Same is the reason for The New York Times Magazine that recently turned 119 years, to undergo a rebranding.
Most notably, it includes logo redesign. Matthew Carter, the typographer, redrew the old logo and turned it into something “more modern, more graciously spaced”. For more details, click here.
03) Freeview
In February Freeview, the UK’s digital TV service with the highest viewership, underwent a major rebrand, conducted by a creative agency DixonBaxi. This effort is a part of Freeview’s strategic drive for bringing connected television to the masses in UK.
The only thing common between the old and new logos of Freeware is its red color. However, the new brand identity has a new dimension – an angular form, which suggests agility, choice and fun. For Further details, click here.
