From the moment we wake up in the morning, until hitting the bed at night, we are smothered with logos. They are on the brands we use, the clothes we have on, and the cars we drive. Experts have estimated we are open to more than 5,000 logos on a daily basis.
So how can you make your logo leap out?
There are cases, where many companies that are good in business and are expected to have a bright future got failed to make their logo stand out, because what they end up with is a logo that cannot be considered as ideal, or well designed. And getting customers to remember or notice your below-the-average logo is a very difficult task to do.
When you head off to create your new logo, remember to keep your hands off these three critical mistakes:
Critical Mistake #1: DIY Strategy:
You may have interest in designing, you may want designs soon or you may want things get done in less price, but drawing one by yourself, but doing this will give you nothing but a gammy brand reputation. Your present customers can tolerate the bad logo because they value the quality services they receive from your end. However, new customers won’t take the company seriously.
Critical Mistake #2: Trying to Express Too Much With Your Logo
Small business owners usually commit the mistake of creating a design that says too much that they, eventually, communicate nothing at all. Instead of spreading everything into your logo, focus on just one image that your customer can easily remember.
Critical Mistake #3: Overlooking Your Customer
Many business owners place orders to get a logo based on their preferences. They select colors, fonts and icons that appeal to them. The issue is, the logo is to attract customers, not your own self. Your tastes do matter, but before designing your logo, you should discover as much as possible about your customers. Are they women or men? Single or married? Old or young? Are they searching for a reliable image or something more lively? The more you dig out about your customer’s liking, the more easily you can get a picture that will appeal to them.
